Importance of Finding a PCB Fabrication and Assembly Service

A question that a lot of companies ask themselves is whether they need a PCB fabrication and assembly service or not. Many of them do not actually realize the importance of having one.

PCBPrinted circuit board (PCB) assembly is currently one of the foundations of consumer electronics, and in fact, this has been the case over the last 30 to 40 years. Because surface-mount technology (SMT) and other advanced production methods have been developed, it has now become easier for a lot of companies to outsource the tasks to a PCB assembly service instead of doing it in-house.

In any case, it is good to look through on some of the developments over the years. Here are some of the primary reasons why a company should consider using an assembly service for their PCB fabrication to help them in their production.

Advantages of PCB Assembly Services
1.In-house vs. Outsourcing

When PCB assembly is done in-house, it would require a more expensive investment compared to outsourcing the job. In the past, everyone manufactured their own electronics, but that needs a big capital investment in equipment and production lines, not to mention workforce and expertise. For a lot of businesses, there is a little probable return on investment (ROI) on this, even when looking at forthcoming years.

2.Design Services

These are often part of the deal. Although this does not apply to all PCB assembly services, many of them offer design services in order to help the company improve their designs. Experienced PCB assembly services could often devise excellent solutions and help the company create better products at a more affordable price.

3.Economies of Scale

Another major advantage of outsourcing PCB assembly service is that it would allow the company to control the investments that other companies have out into the production process. A huge, committed PCB fabrication and assembly service can manufacture more units with a cheaper cost, and do it in a lesser time than the company can with their own facilities.

4.Assured Quality Control

Another main concern with in-house assembly of electronic parts is quality control. A lot of companies do not have the resources to inspect the printed circuit boards that they manufacture and guarantee their quality. The leading PCB assembly services have extensive quality control measures and could offer the best components.


Most of the top PCB assembly services have years or even decades of experience in manufacturing electronics. This is something that will be really expensive when a company looks for an expert to supervise their own operations. On the other hand, this will come at a reasonable price when they outsource their PCB fabrication needs.

These advantages sum up to one thing : if a company does not trust the components, they cannot trust the finished product.

All electronics companies who look after their future have to see that their reputation is really important. Today, people can just go online and instantly research about them and their competitors. It could become an almost hopeless situation if the company is known for manufacturing low-quality products.

The best way for them to have reliable products is to make sure that they use reliable components. Aside from improving their own products, this can also help their engineers. If a problem arises, it will be easier for them to look for the source of the problem because they know that all of their components were manufactured with top-quality specifications.

In summary, a company needs a PCB assembly service because of their less expensive, higher quality products and the peace of mind it brings with coming up with reliable final products. Today, there is only little reason for them to process their own PCB fabrication and more than enough reasons to look outside the company.

Parameters to Measure the Effectiveness of Your Live Chat Support

chatWhen installing a live chat support feature on your website, you must couple this with a good measurement system for you to know through collected data how effective the tool is in helping you accomplish your goals. You do not just sit back and let it be a hit or miss thing. The point is you added that software for a reason. It could be because you want to increase your sales or you want to improve your company’s customer service. Either way, you will never know if you are attaining your goals unless you measure and you must be proactive about it.

If you happen to be hiring a third party live chat support service, there is a good chance that they will provide you with a report of the results of their conversations as well as a tally of the different parameters that you want to keep track of. On the other hand, if you only bought the software and took charge of handling the chats, then the responsibility of recording the necessary data will be on your shoulders. To begin with, here are some parameters that you may want to prioritize.

Chats Initiated by Customers

Customers initiate chats when they encounter a problem on your site or if they could not find the information that they need. In some instance, it may also be because they want to inquire if you are offering any promotions or discounts. Whatever their reasons may be, taking note of this parameter will provide you with a lot of information that you can use to improve your site. If they keep asking the same question, then perhaps you must have that information readily available on your site to save them the trouble or maybe include that question on your FAQ page. If they are after certain discounts, then it may be time that you schedule a seasonal sale to attract these types of customers. As you can see, a live chat support is actually a win-win solution because not only do you offer great customer service, but you also learn more about your customers that may help your business.

Chats Initiated by Agent

Agents can always initiate a chat, especially if you as the business owner included that in your instructions. You can set different conditions as to when to start a chat, like for example when a customer stays too long in a certain web page. This might mean that they are contemplating on buying or not and a little sign of concern from your agent may just make them give in. This could also mean that they are encountering a problem with that page which may be hindering their fast and smooth process of buying an item from your site. By initiating the chat, you will find the real cause and therefore provide the right solutions, so study the transcripts of these agent-initiated chats too. Another thing that you can learn from this parameter is how willingly customers are to answer the chats initiated by your agents. The percentage of declined chats could show that your agents are prematurely starting chat conversations, which can be seen as an intrusion by your customers.

Chats that Resulted in Sales

What percentage of the chats has resulted to customers actually buying a product? If you have several agents, which one gets more sales? You can use these information in improving the training given to your agents and also in determining which products are hard to sell.

Remember that these parameters are not fixed. You are free to determine which matters and which does not depending on your goals. Hence, it is best to identify your goals at the onset of installing a live chat support. You should also design your measuring parameters at the same time to serve as your guideline in improving your chat support and communication with your customers.